Bud Light - Sports Bar Of The Future
Creative Direction, Innovation, Experiential and Strategy-
Developed a first to market sports experience for Bud Light that would react to an individual consumers fandom. Fans would be asked for a few details and receive an RFID bracelet which we’d use to gather additional data and track their position. Our RFDI, Bluetooh, WiFi enabled bar would react in real-time depending where the consumer was sitting, walking or standing - giving everyone a custom experience depending on their favorite team or player.
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