Budweiser - The Greatest Ever
Creative Direction, Innovation and Strategy-
Based on the insight that debates fuel some of the best conversations while watching sports, we partnered with IBM Watson to develop the ultimate tool for sports debates. Using cognitive intelligence, Watson learned what makes an athlete great through a variety of inputs that aligned with Budweisers ideals: Ambition, innovation, social buzz, expert opinion and game impact. In real-time the tool would pull in stats, articles and social mentions to help fuel the debate around who is - The Greatest Ever.
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