MTV - 2013 VMAs
Art Direction, Tech, Innovation and DesignArt direction, UI/UX, branding, web design for the desktop & mobile destination and second-screen experience for the record setting 2013 MTV VMAs. Launching with a video piece I created to announce the Kaws x MTV collaboration across television and web outlets, I collaborated closely with our on-air/off-air department to create a cohesive marketing strategy and look from street ads, to on-air spots, to our mobile site. Worked in conjunction with our integrated marketing/ad-sales team to strategically and seamlessly tie in sponsors with our products/talent, while still keeping content easily shareable across the web.
Announcement Video
Responsive Designs Across Multiple Phases
The VMAs took on a variety of looks throughout the weeks leading to the show. Each of these looks was designed to dynamically shift across any and all devices, with interactivity and share-ability being the most important.
![](https://freight.cargo.site/t/original/i/7b7d254f5c87f1a96c5becd75cf3fbca30478940994e649c3db8c287eef27817/laptop_o.jpg)
![](https://freight.cargo.site/t/original/i/cab466b7f845f8970f592b3d09ab448de3ef9fe895214a0ed01d4bf342e50387/iphone_o.gif)
![](https://freight.cargo.site/t/original/i/7c11a5f5badf64f640f28a6f11b8bac63275774e8cfd98bd50796c518777d043/ipad_o.gif)
![](https://freight.cargo.site/t/original/i/8fc8981aaf27ad230ef01bd43e1fd1c00ab8a61422d23869c1cb52f39ade6809/1_o.jpg)
![](https://freight.cargo.site/t/original/i/287b5c0a87ab566a39fb05560954423f34f276a7d918c9d80c8254793667a6cf/2_o.jpg)
![](https://freight.cargo.site/t/original/i/ef47684965397bdbd6cb547e1e2d0cc41777592a25814ac22bbda90bd58fa4f8/3_o.jpg)
Night Of The Show
During the VMAs itself, the team would be updating multiple sites in real-time, both by implementing dynamic feeds for social and reporting winners but also designing announcement content for .com and social.
![](https://freight.cargo.site/t/original/i/070083cc3469048ba46d94c39ef4408190ab1a7395c61c6c4d236fd54c8a0808/hp_o.png)
![](https://freight.cargo.site/t/original/i/d3ef06593e1ffecc2a7d9ef400ea90b24bad1d3c9aa8850d21b57c65741f79e1/preshow_o.jpg)
![](https://freight.cargo.site/t/original/i/6e89b1294c0468668d250dc0acda61b5c4848ab1681a6e7ddf9cb4783ca080e1/aal_o.jpg)