MTV - 2013 VMAs

Art Direction, Tech, Innovation and Design


Art direction, UI/UX, branding, web design for the desktop & mobile destination and second-screen experience for the record setting 2013 MTV VMAs. Launching with a video piece I created to announce the Kaws x MTV collaboration across television and web outlets, I collaborated closely with our on-air/off-air department to create a cohesive marketing strategy and look from street ads, to on-air spots, to our mobile site. Worked in conjunction with our integrated marketing/ad-sales team to strategically and seamlessly tie in sponsors with our products/talent, while still keeping content easily shareable across the web.

Announcement Video

3 Phases Across all Devices

Phase 1 (

Phase 2 (

Phase 3 (

Social (Facebook/Twitter)

Night-Of (

Night-Of (Event Homepage)

During Event (Interactive Map/Cameras, Live Winner Announcements and Social Feeds)

© Gusto – Since 1984