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McKayla Is Not Impressed

Content Strategy and Original Content



In partnership with Gavin Alaoen, we took a moment from the 2012 Olympics and created a cultural movement. Gavin sparked the original idea and I fueled the fire, co-developing content and then letting people "meme" the idea.

I followed up with an organic content seeding strategy which allowed the post to get picked up and shared by millions across all platforms.

Featured on: Buzzfeed, Huffington Post, Reddit, USA Today, NBC, Funny or Die, College Humor, TIME, MTV, VH1, Hollywood Reporter

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