McKayla Is Not Impressed
Content Strategy and Original Content
In partnership with Gavin Alaoen, we took a moment from the 2012 Olympics and created a cultural movement. Gavin sparked the original idea and I fueled the fire, co-developing content and then letting people "meme" the idea.
I followed up with an organic content seeding strategy which allowed the post to get picked up and shared by millions across all platforms.
Featured on: Buzzfeed, Huffington Post, Reddit, USA Today, NBC, Funny or Die, College Humor, TIME, MTV, VH1, Hollywood Reporter
Launch Site ︎