Michelob Ultra - Tweet Powered Robot
Creative Direction, Innovation and Strategy-
I was tasked with creating a buzzworthy experience for the 2017 NYC Marathon focusing on #TeamUltra, a team of 95 runners. The idea was to take over a giant wall across the street from the Javits Center and build a robot that would read #TeamUltra tweets in real-time and paint portraits of the 95 runners using moderated tweets.
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![](https://freight.cargo.site/t/original/i/6edf34e51850cd1d04aeb77fece509e9e47495723224f51a6f45416d37ea1e64/ULTRA_Marathon_portraits_1.002.jpeg)
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![](https://freight.cargo.site/t/original/i/0be419ffe5324dfee119059891113a21e8e9d2bf7afd3b00c14d22bfa5ae5084/ULTRA_Marathon_portraits_1.006.jpeg)
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![](https://freight.cargo.site/t/original/i/87ccc5a093a3f83102f99a564d435370daadbca003d2fbaa477628241d42dc4c/ULTRA_Marathon_portraits_1.008.jpeg)
![](https://freight.cargo.site/t/original/i/1f26b4054416555836f5474faf1edf3f973f8adc03b947d6ee9a0321649d5a52/ULTRA_Marathon_portraits_1.009.jpeg)
![](https://freight.cargo.site/t/original/i/708d5d7bc2be4061f5e8a813bd1da25c4d4a39799ee829bb6aff00d74b1a92ee/ULTRA_Marathon_portraits_1.010.jpeg)
![](https://freight.cargo.site/t/original/i/795600575bd65ee68380ff4cce6c8f57151d52197e2307e35fe9526ee0a6c807/ULTRA_Marathon_portraits_1.011.jpeg)