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Michelob Ultra - Tweet Powered Robot

Creative Direction, Innovation and Strategy

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I was tasked with creating a buzzworthy experience for the 2017 NYC Marathon focusing on #TeamUltra, a team of 95 runners. The idea was to take over a giant wall across the street from the Javits Center and build a robot that would read #TeamUltra tweets in real-time and paint portraits of the 95 runners using moderated tweets.

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© Gusto – Since 1984