Revlon - Love TestCreative Direction and Strategy
Inspired by a scene from the the movie "Extract", we set out to learn more about love and relationships knowing that rituals and routines shape our daily lives. In 2014 we kicked-off a scientific study with Revlon and Fordham University where 700+ women were asked to follow a daily beauty ritual and track their results.
97% saw an improvement in their love lives.
In 2015 we worked with the "First Kiss" director Tatia PIlieva to bring this study to life and capture the results with real couples. Aside from helping on the film, I was asked to help craft a digital strategy to help the video get 7 million views across multiple channels within 48 hrs. Strategy and execution included working with several social media influencers, creating supporting assets, and working with Google to take over YouTube on launch day.
The video resulted with over 11 million cross-platform views in 48 hrs.
Launch Site ︎
2016 – (2) OMMA Awards Winner: Best Video Execution & Fashion/Beauty Campaign
2016 – Brand Film Festival Winner: Brand Documentary