TikTok 2023 Recap
Creative Direction, Innovation, Content, Influencers and StrategyThe Background
As TikTok’s Global Creative Director, I led the charge in shaping bold, culture-defining moments that connected our global brand partners with communities worldwide. From viral activations to boundary-pushing storytelling, this recap highlights how my team helped turn trends into timeless brand impact—proving once again that entertainment and creativity thrives on TikTok.