https://gustoizm.com Gusto NYC | Online Portfolio Sat, 22 Feb 2025 23:22:21 +0000 https://gustoizm.com en https://gustoizm.com/Slideshow Fri, 06 Oct 2017 01:15:10 +0000 Gusto NYC | Online Portfolio https://gustoizm.com/Slideshow Artist. Maker. Futurist. Creative&nbsp;Director. Designer. Influencer. https://gustoizm.com/Featured-Projects Fri, 06 Oct 2017 01:15:11 +0000 Gusto NYC | Online Portfolio https://gustoizm.com/Featured-Projects Featured Work <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/fdd587e78cb444ee2ae59568a3b86a667db24bf126c81a1d6e4651382db42d42/gustonyc_brand.png" data-mid="227046165" border="0" src="https://freight.cargo.site/w/800/i/fdd587e78cb444ee2ae59568a3b86a667db24bf126c81a1d6e4651382db42d42/gustonyc_brand.png" />GustoNYC Brand<img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/d3ac6c29cfd8993cc8ceac849db539328588be57d489d9ebaef5e5f05b1c23d8/metunframed_thumbnail.png" data-mid="104998933" border="0" src="https://freight.cargo.site/w/800/i/d3ac6c29cfd8993cc8ceac849db539328588be57d489d9ebaef5e5f05b1c23d8/metunframed_thumbnail.png" />The Met Unframed <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/81a1256c2853b888d2721384fb06163a3f997a87d478cf627e585cbca0bd185c/budlight_thumbnail.jpg" data-mid="4806433" border="0" src="https://freight.cargo.site/w/800/i/81a1256c2853b888d2721384fb06163a3f997a87d478cf627e585cbca0bd185c/budlight_thumbnail.jpg" /> Bud Light - SXSW <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/dec2e62c2da301b2182fb68017de4d5939e11b9c94735715e6c144f189dd9d2e/hista.jpg" data-mid="5192961" border="0" src="https://freight.cargo.site/w/800/i/dec2e62c2da301b2182fb68017de4d5939e11b9c94735715e6c144f189dd9d2e/hista.jpg" /> Histagrams <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/72a2edd29bec25cb79873cfa68a8a29a4bd524d1fefadb228e2bcd1daac5c0ac/mckayla.jpg" data-mid="5193009" border="0" src="https://freight.cargo.site/w/800/i/72a2edd29bec25cb79873cfa68a8a29a4bd524d1fefadb228e2bcd1daac5c0ac/mckayla.jpg" /> McKayla Is Not Impressed <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/799ffc8b7d19025a854c74d24482be95a6ba2d85812e33162cd6fd5249bfe2d6/tiktok_global-recap_2023.png" data-mid="226451084" border="0" src="https://freight.cargo.site/w/800/i/799ffc8b7d19025a854c74d24482be95a6ba2d85812e33162cd6fd5249bfe2d6/tiktok_global-recap_2023.png" />TikTok 2023 Global Recap <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/43b8437e214d813e787684aece84d7f8cfeb644051a69605749b97d1298ac436/timbaland_thumbnail.png" data-mid="152139610" border="0" src="https://freight.cargo.site/w/800/i/43b8437e214d813e787684aece84d7f8cfeb644051a69605749b97d1298ac436/timbaland_thumbnail.png" /> Unfolding Timbaland <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/360b5f774e38f39c1ab7b57a929653bdcad66f59987f508a5cf3d897e3430e15/mtv_vma_1.jpg" data-mid="4808329" border="0" src="https://freight.cargo.site/w/800/i/360b5f774e38f39c1ab7b57a929653bdcad66f59987f508a5cf3d897e3430e15/mtv_vma_1.jpg" /> MTV - VMAs <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/eb840e7b1be88fe2e37047a0e6021acb1a25ec876100c47e5c5f4786b38cc7af/murals.jpg" data-mid="4827664" border="0" src="https://freight.cargo.site/w/800/i/eb840e7b1be88fe2e37047a0e6021acb1a25ec876100c47e5c5f4786b38cc7af/murals.jpg" /> Art and Murals <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/e034f1e139eab5f10e28015ff19996a174f639cc2f83c2a550cc644dd56a79a3/revlon.jpg" data-mid="5192874" border="0" src="https://freight.cargo.site/w/800/i/e034f1e139eab5f10e28015ff19996a174f639cc2f83c2a550cc644dd56a79a3/revlon.jpg" /> Revlon - Love Is On See All Work ︎ https://gustoizm.com/Clients Fri, 06 Oct 2017 21:53:36 +0000 Gusto NYC | Online Portfolio https://gustoizm.com/Clients Client Experience <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/806a50910cc8433392914b2dc8459274a7d90cc15c6b77147a6e043427cd18d4/tiktok_client.png" data-mid="199939036" border="0" data-no-zoom src="https://freight.cargo.site/w/300/i/806a50910cc8433392914b2dc8459274a7d90cc15c6b77147a6e043427cd18d4/tiktok_client.png" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/448abae36d04c39b420900fb4cffc49d382a05282b93ff48b94332b82a98b9a7/nike_client.png" data-mid="199939035" border="0" data-no-zoom src="https://freight.cargo.site/w/300/i/448abae36d04c39b420900fb4cffc49d382a05282b93ff48b94332b82a98b9a7/nike_client.png" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/ab73f1a0b13327c2f9a222cd5b986534436ec01f2a1719cc81be2e7a5bfef13a/lv_client.png" data-mid="199939034" border="0" 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height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/ff181c3b1fb1323c55b59f0c57c482cad60390512665ea141925335341d0d6e3/amazon.png" data-mid="229571806" border="0" src="https://freight.cargo.site/w/300/i/ff181c3b1fb1323c55b59f0c57c482cad60390512665ea141925335341d0d6e3/amazon.png" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/bd1c9c4af9dd7b7849a871e46637aa8d7b94b8f203bf959f0e28bceedb0a650d/coke.png" data-mid="229571807" border="0" src="https://freight.cargo.site/w/300/i/bd1c9c4af9dd7b7849a871e46637aa8d7b94b8f203bf959f0e28bceedb0a650d/coke.png" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/ee257e78510704fe508c81bc17dbe90fb06deed50f40d2df0c1ecb62669a7cb4/visa.png" data-mid="229571802" border="0" src="https://freight.cargo.site/w/300/i/ee257e78510704fe508c81bc17dbe90fb06deed50f40d2df0c1ecb62669a7cb4/visa.png" /> <img 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data-src="https://freight.cargo.site/t/original/i/f3f2c7d8b5dbf20950b935263361f5e91e814c660b9f813a666a1abd64a5c45c/lionsgate.png" data-mid="5083055" border="0" data-no-zoom src="https://freight.cargo.site/w/300/i/f3f2c7d8b5dbf20950b935263361f5e91e814c660b9f813a666a1abd64a5c45c/lionsgate.png" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/3fc600dc64942abada0c4095a9f25c567862b2f754252888f1bb543a7224dc7e/ikea.png" data-mid="5083216" border="0" data-no-zoom src="https://freight.cargo.site/w/300/i/3fc600dc64942abada0c4095a9f25c567862b2f754252888f1bb543a7224dc7e/ikea.png" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/9ef38e97889f7784ab76b032443a16440cbe5e0ce585c69197ad1730984f99a8/vh1.png" data-mid="4839476" border="0" data-no-zoom src="https://freight.cargo.site/w/300/i/9ef38e97889f7784ab76b032443a16440cbe5e0ce585c69197ad1730984f99a8/vh1.png" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/9e9520f999cee3170339a2a440c33d07d0318021f4079cd8557506e223267d05/lego.png" data-mid="5083152" border="0" data-no-zoom src="https://freight.cargo.site/w/300/i/9e9520f999cee3170339a2a440c33d07d0318021f4079cd8557506e223267d05/lego.png" /> https://gustoizm.com/Awards Thu, 12 Aug 2021 12:18:29 +0000 Gusto NYC | Online Portfolio https://gustoizm.com/Awards Awards <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/684ddbb22b20c85ef1e29e20a696e9dca7c09a179584dcb0b73ae531dc848e5a/cannes.png" data-mid="116279604" border="0" data-no-zoom src="https://freight.cargo.site/w/300/i/684ddbb22b20c85ef1e29e20a696e9dca7c09a179584dcb0b73ae531dc848e5a/cannes.png" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/3acdad020341b5eef74c0a0e50095957d3ca84b6f8aa2abf3be677937c287cde/andys.png" data-mid="116280854" border="0" data-no-zoom src="https://freight.cargo.site/w/300/i/3acdad020341b5eef74c0a0e50095957d3ca84b6f8aa2abf3be677937c287cde/andys.png" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/517bdef263bdf42e84188cb592463d3060fc6972f066da64afc40cb2b986793a/oneshow.png" data-mid="116281594" border="0" data-no-zoom src="https://freight.cargo.site/w/300/i/517bdef263bdf42e84188cb592463d3060fc6972f066da64afc40cb2b986793a/oneshow.png" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/c875cac8629fc251db74900f149adb7adaf18f4b4a74418077624ffc93c4154a/webby.png" data-mid="116281440" border="0" data-no-zoom src="https://freight.cargo.site/w/300/i/c875cac8629fc251db74900f149adb7adaf18f4b4a74418077624ffc93c4154a/webby.png" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/80c2173b9d6e5854151fc79f6243f972bd2cd28d5a573e92f1251d9d81a9af38/emmy.png" data-mid="116283088" border="0" data-no-zoom src="https://freight.cargo.site/w/300/i/80c2173b9d6e5854151fc79f6243f972bd2cd28d5a573e92f1251d9d81a9af38/emmy.png" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/46b3d1a523673cdb64f6b034f03388bee05e0370b50ff17075d09c5314172fcd/effie.png" data-mid="116281971" border="0" data-no-zoom src="https://freight.cargo.site/w/300/i/46b3d1a523673cdb64f6b034f03388bee05e0370b50ff17075d09c5314172fcd/effie.png" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/30cb12affb6fc656454c8ea0e0bccc057b671f79535ccfb342af0a05f930d47f/adc.png" data-mid="116281124" border="0" data-no-zoom src="https://freight.cargo.site/w/300/i/30cb12affb6fc656454c8ea0e0bccc057b671f79535ccfb342af0a05f930d47f/adc.png" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/6984c24c9b641b9205c2a7bfbb59d0053a074c6da9d66478e6fdd1d66eb60182/fwa.png" data-mid="116279636" border="0" data-no-zoom src="https://freight.cargo.site/w/300/i/6984c24c9b641b9205c2a7bfbb59d0053a074c6da9d66478e6fdd1d66eb60182/fwa.png" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/8290c38f94a6094f33bb61a2f9f1e3dd1f6383f9a86ae855ec4be5e04b595f5a/dandad.png" data-mid="116281297" border="0" data-no-zoom src="https://freight.cargo.site/w/300/i/8290c38f94a6094f33bb61a2f9f1e3dd1f6383f9a86ae855ec4be5e04b595f5a/dandad.png" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/662e21962645e6d5c0d9812ea7833e7cd44955cc5720ba1d773d495b51da6747/clio.png" data-mid="116281671" border="0" data-no-zoom src="https://freight.cargo.site/w/300/i/662e21962645e6d5c0d9812ea7833e7cd44955cc5720ba1d773d495b51da6747/clio.png" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/c3301d43edfc3165632f799ef041a9a7b730bb9a33c551d3670003806cdd8f64/nyfestivalss.png" data-mid="116281711" border="0" data-no-zoom src="https://freight.cargo.site/w/300/i/c3301d43edfc3165632f799ef041a9a7b730bb9a33c551d3670003806cdd8f64/nyfestivalss.png" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/08f031acbeeb9f56d6da99a14806c137f1087f24806169943ccb2d4b7696b9b0/tech.png" data-mid="116283164" border="0" data-no-zoom src="https://freight.cargo.site/w/300/i/08f031acbeeb9f56d6da99a14806c137f1087f24806169943ccb2d4b7696b9b0/tech.png" /> https://gustoizm.com/GustoNYC-Brand Sat, 22 Feb 2025 23:22:21 +0000 Gusto NYC | Online Portfolio https://gustoizm.com/GustoNYC-Brand GustoNYC Brand Creative Direction, Innovation, Content, Influencers and Strategy About Launched in 2023, this storefront is a self-titled passion art project that aims to elevate the stereotypical “graffiti tag” to that of a modern and stylized work of art. Our brand threads a line between graffiti, design, hip-hop and Latin culture in the form of collectible artifacts, unique art pieces and apparel– serving as a visual ode and handwritten love letter to our very own, New York City. Created by award winning Artist and Creative Director, Gusto. We’ve had the honor to have been featured alongside 50 Cent, Nicki Minaj, Common, Mecc, Busta Rhymes, Fat Joe, Eif Rivera, Xolo Maridueña and more. To learn more please visit our online shop at www.gusto.nyc https://gustoizm.com/TikTok-2023-Recap Wed, 12 Feb 2025 02:21:32 +0000 Gusto NYC | Online Portfolio https://gustoizm.com/TikTok-2023-Recap TikTok 2023 Recap Creative Direction, Innovation, Content, Influencers and Strategy The Background As TikTok’s Global Creative Director, I led the charge in shaping bold, culture-defining moments that connected our global brand partners with communities worldwide. From viral activations to boundary-pushing storytelling, this recap highlights how my team helped turn trends into timeless brand impact—proving once again that entertainment and creativity thrives on TikTok. https://gustoizm.com/Unfolding-Timbaland Mon, 05 Sep 2022 15:38:15 +0000 Gusto NYC | Online Portfolio https://gustoizm.com/Unfolding-Timbaland Unfolding Timbaland Creative Direction, Innovation, Content, Influencers and Strategy <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/21b9bf8af03f741c4e2fcb0d0efd7a0df36b6ef05f33f5f2b1aafbe7326f52c4/timb_key.png" data-mid="152138628" border="0" src="https://freight.cargo.site/w/1000/i/21b9bf8af03f741c4e2fcb0d0efd7a0df36b6ef05f33f5f2b1aafbe7326f52c4/timb_key.png" /> The Background For the launch of the flexible, foldable Samsung Galaxy Z Series, I wanted to develop a social led activation that had never been done before at scale, bringing together Verizon’s 5G network and the power of Artificial Intelligence. We partnered with multi-platinum hitmaker Timbaland to remix the idea of a typical phone launch. With over 600 new mobile device launches every year, we knew we needed to stand out from the crowd. Specifically, we set out to showcase the versatility and endless possibilities with the Samsung Z series and measured success against share of conversation and engagement on Twitter, the selected platform for the campaign. The Brief Create a ‘disruptive’ social concept that enables play, reimagines immersive experiences, and sparks joy. Success is determined by social engagement on Twitter. The Strategy Working with my strategy team, we developed the concept “Unfold a new world of possibilities.” Only Verizon and Samsung can break the constraints of yesterday’s form factors and yesterday’s network, to bring you the new world of possibilities. Immersive experiences, on exciting new Samsung form factors, powered by the network of tomorrow, Verizon 5G. <img width="2200" height="1760" width_o="2200" height_o="1760" data-src="https://freight.cargo.site/t/original/i/abf98b4cca4ad3c0d4d8a1aa2cd7c40fef0a6eff534a5e7f2ffcae66b98fda3d/timb.jpeg" data-mid="152139449" border="0" src="https://freight.cargo.site/w/1000/i/abf98b4cca4ad3c0d4d8a1aa2cd7c40fef0a6eff534a5e7f2ffcae66b98fda3d/timb.jpeg" /> The IdeaTo show how the Samsung Galaxy Z Series’ innovative form factor remixes your online life, we had Timbaland, one of music’s most iconic personalities, write an original track composed of compartmentalized loops, designed to be remixed infinitely. We built a music-composing A.I. bot, trained it on Timbaland’s historic biggest hits, and used machine learning to teach it to ingest, interpolate, synthesize, and create. Then, we gave our beat-making sentient bot access to Verizon’s Twitter account, and told it to make some music. Custom AI Remix + Original Timbaland Track Everyone got personal shoutouts from Timbaland, custom beats, and location-specific personalized music videos. The algorithm remixed unique tracks for thousands of fans as soon as they retweeted us. Each fan had their own epic drop – bringing Verizon and the Galaxy Z Series to top of mind, and Verizon’s share of conversation to the top of the charts. All fans had to do was Retweet Verizon’s post and the A.I. would scan their profiles for public data to integrate into a piece of personalized, dynamic content. In reply, each fan got their own custom version of the song in a music video featuring personal shoutouts, bespoke beats, and location-specific callouts. Fans who retweeted us got their own individual AI-created version of the track – and they didn’t waste any time sharing it across social media. The Results It was a truly epic drop – bringing Verizon and Samsung Galaxy Z Series to top of mind, while reimagening the power of Artificial Intelligence and persinalized Music engagement.97% positive sentiment#1 share of conversation for the first 48 hours6,000+ custom remixes99.6% of all mentions on @SamsungMobileUS at launch. <img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/b00a63eeddc2c8085853f5450c44aaab7d2139a5240bdfa6bc8ea3411775e289/Timbaland_onepage.jpg" data-mid="152139202" border="0" src="https://freight.cargo.site/w/1000/i/b00a63eeddc2c8085853f5450c44aaab7d2139a5240bdfa6bc8ea3411775e289/Timbaland_onepage.jpg" /> Awards 2021 Shorty Awards&nbsp; &nbsp; WINNER: Artificial Intelligence CLIOS&nbsp; &nbsp; BRONZE: Artificial Intelligence Webbys &nbsp; &nbsp; HONOREE &nbsp; &nbsp; SHORTLIST One Show&nbsp; &nbsp; &nbsp;4x SHORTLISTS https://gustoizm.com/The-Met-Unframed Mon, 12 Apr 2021 14:24:16 +0000 Gusto NYC | Online Portfolio https://gustoizm.com/The-Met-Unframed The Met Unframed Creative Direction, Innovation, Content, Influencers and Strategy <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/303717927151c820c62c0387d609e4a29ebf258604632208cdbf5270717c12c8/unframed_key_16x9_1.png" data-mid="105004019" border="0" src="https://freight.cargo.site/w/1000/i/303717927151c820c62c0387d609e4a29ebf258604632208cdbf5270717c12c8/unframed_key_16x9_1.png" /> The Background As 2020 progressed and we saw society being quarantined, we were challenged to reimagine how we approached experiences without being able to physically be there. We approached The Met with a truly a groundbreaking new experience for us to build together from the ground up. We wanted people to experience the magic of being at The Metropolitan Museum of Art while being safe at home without needing to download any apps or even use a computer – they could do all this with their mobile device. The Met Like You’ve Never Seen It Before We broke the rules and blurred the line between physical and virtual. We crafted a unique experience that allowed visitors and art enthusiasts to be transported into the heart of the Met and explore it as if they were truly there, without ever leaving their couch. Leveraging the latest in webAR and immersive 360 environments, we recreated a hyper-realistic, true to scale replica of iconic spaces within the Met and created over 12 never-before-seen galleries where visitors could freely move around, interact with the art, and learn about art history. We developed 46 interactive challenges that allowed visitors to “un-frame” art and place it in their homes with Augmented Reality. Exclusive pieces of the experience came to life and became interactive over Verizon’s 5G network. <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/338343344e3a910ac656cca98b5243546f9aaa691618ba200cd23df3126b4f2e/cannes_supporting_1_Landing.jpg" data-mid="105005095" border="0" src="https://freight.cargo.site/w/1000/i/338343344e3a910ac656cca98b5243546f9aaa691618ba200cd23df3126b4f2e/cannes_supporting_1_Landing.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/e3a5d5d44c4b7812936885bd68de7feb35775edf09511da8fb582327aa2f7978/cannes_supporting_2_GreatHall.jpg" data-mid="105005151" border="0" src="https://freight.cargo.site/w/1000/i/e3a5d5d44c4b7812936885bd68de7feb35775edf09511da8fb582327aa2f7978/cannes_supporting_2_GreatHall.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/24e7c784b4d4b4427b570cd2727816e0a9c7b448e7ea0deba26d731a30046653/cannes_supporting_5_Journey.jpg" data-mid="105005171" border="0" src="https://freight.cargo.site/w/1000/i/24e7c784b4d4b4427b570cd2727816e0a9c7b448e7ea0deba26d731a30046653/cannes_supporting_5_Journey.jpg" /> <img width="500" height="338" width_o="500" height_o="338" data-src="https://freight.cargo.site/t/original/i/27db7ed8e325a813b0c41441a5780baebe864af22c1fdfc3a0cea3ee056bc4f5/The_MET_Unframed_Trailer_Power_Room_500x338.gif" data-mid="105004259" border="0" src="https://freight.cargo.site/w/500/i/27db7ed8e325a813b0c41441a5780baebe864af22c1fdfc3a0cea3ee056bc4f5/The_MET_Unframed_Trailer_Power_Room_500x338.gif" /> <img width="500" height="338" width_o="500" height_o="338" data-src="https://freight.cargo.site/t/original/i/1b1de38de18deb0bef0ac75c143464332b9f725f36fcc2779c5c549d77667245/The_MET_Unframed_Trailer_Great_Hall_500x338.gif" data-mid="105004135" border="0" src="https://freight.cargo.site/w/500/i/1b1de38de18deb0bef0ac75c143464332b9f725f36fcc2779c5c549d77667245/The_MET_Unframed_Trailer_Great_Hall_500x338.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/450ccf8fcee94b49893afe771deecc960845e8e601a526cd64117f6a4277fb66/7-1-6.gif" data-mid="105004663" border="0" src="https://freight.cargo.site/w/800/i/450ccf8fcee94b49893afe771deecc960845e8e601a526cd64117f6a4277fb66/7-1-6.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/fe5586d737ba3c4a9104699857989768d904b99088acc815f7052d5d35caad12/6-1-2.gif" data-mid="105004550" border="0" src="https://freight.cargo.site/w/800/i/fe5586d737ba3c4a9104699857989768d904b99088acc815f7052d5d35caad12/6-1-2.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/b0bb59f9420b520b2baa7733bf3d68b234772879195275698a7f3aa7a4e27b83/1-5-1.gif" data-mid="105007256" border="0" src="https://freight.cargo.site/w/800/i/b0bb59f9420b520b2baa7733bf3d68b234772879195275698a7f3aa7a4e27b83/1-5-1.gif" /> An Experience Treated Like A Work Of Art We developed a dynamic visual system for the experience and its supportive campaign materials. We used a combination of swiss typography that broke out of the traditional grid alongside a representation of the art itself seen as data visualization. This unexpected branding approach (for a long-standing institution) further emphasized the first-of-its-kind nature of the experience. <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/886e186db618b347fe10c69a88c85be2b95cd08500a2d4a6be61361b7e453aea/ezgif-3-8bf369db4c17.gif" data-mid="105005265" border="0" src="https://freight.cargo.site/w/600/i/886e186db618b347fe10c69a88c85be2b95cd08500a2d4a6be61361b7e453aea/ezgif-3-8bf369db4c17.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/30cef0bdfa06d18f9f2d9676e9a0266600f09cac4cf114d833fc9ce7763a1d19/1920_iphone.jpg" data-mid="105005281" border="0" src="https://freight.cargo.site/w/1000/i/30cef0bdfa06d18f9f2d9676e9a0266600f09cac4cf114d833fc9ce7763a1d19/1920_iphone.jpg" /> <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/8512a8f8e9a53a79b0fd3e08ef74ccc74f0b52a1526b2165c683396a500ad659/1920_decipher-type.jpg" data-mid="105005395" border="0" src="https://freight.cargo.site/w/750/i/8512a8f8e9a53a79b0fd3e08ef74ccc74f0b52a1526b2165c683396a500ad659/1920_decipher-type.jpg" /> <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/c8af26bb84445166c2d2251582461493570e59a9dded46e889fe2f7e306ff20b/1920_take_the_met_home_type.jpg" data-mid="105005282" border="0" src="https://freight.cargo.site/w/750/i/c8af26bb84445166c2d2251582461493570e59a9dded46e889fe2f7e306ff20b/1920_take_the_met_home_type.jpg" /> <img width="2500" height="1750" width_o="2500" height_o="1750" data-src="https://freight.cargo.site/t/original/i/2d2e55aed0b484f79035e0e270e4f7f60eb8e003ae8d54a48270d44b6812f665/poster_unframed.jpeg" data-mid="105005405" border="0" src="https://freight.cargo.site/w/1000/i/2d2e55aed0b484f79035e0e270e4f7f60eb8e003ae8d54a48270d44b6812f665/poster_unframed.jpeg" /><img width="1920" height="1158" width_o="1920" height_o="1158" data-src="https://freight.cargo.site/t/original/i/3358d066daa269fea1c87ac6bbc15b5d4b4f5f77afe633486267513de50af170/1920_Unframed_posters.jpg" data-mid="105005414" border="0" src="https://freight.cargo.site/w/1000/i/3358d066daa269fea1c87ac6bbc15b5d4b4f5f77afe633486267513de50af170/1920_Unframed_posters.jpg" /> Priceless Art In The Streets We created a “Stay-at-Home Gallery Opening” kit (using The Met’s remnant art crates) for a few friends of the brand and influencers to enjoy the launch of The Met Unframed. We designed official museum plaques and placed them around the city, they launched 5G AR-t that came to life in the streets. Without having any paid media, our street guerilla approach and social outreach garnered earned media and created awareness for the experience. <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/63107e4d5fbc25548fdf0df1ab10320581496fc20297c5554d4c5bde0713edf3/Crate.Contents.jpg" data-mid="105005639" border="0" src="https://freight.cargo.site/w/1000/i/63107e4d5fbc25548fdf0df1ab10320581496fc20297c5554d4c5bde0713edf3/Crate.Contents.jpg" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/d32f9987aebfe269f682165ad521166cf027c84bb3dc425f0bf989b6db497765/giphy.gif" data-mid="105005817" border="0" src="https://freight.cargo.site/w/480/i/d32f9987aebfe269f682165ad521166cf027c84bb3dc425f0bf989b6db497765/giphy.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/fae87664e5953a3b266a00505e664fbe44d533eeb4f33ef2dd1d6d5d125d490b/giphy-1.gif" data-mid="105006297" border="0" src="https://freight.cargo.site/w/480/i/fae87664e5953a3b266a00505e664fbe44d533eeb4f33ef2dd1d6d5d125d490b/giphy-1.gif" /> <img width="1500" height="1065" width_o="1500" height_o="1065" data-src="https://freight.cargo.site/t/original/i/dc21836f87fcab70a1bb93e5b3a8739f40160a39ed7f3fe7e88af077a461fb81/Plaque2.png" data-mid="105005558" border="0" src="https://freight.cargo.site/w/1000/i/dc21836f87fcab70a1bb93e5b3a8739f40160a39ed7f3fe7e88af077a461fb81/Plaque2.png" /> <img width="600" height="316" width_o="600" height_o="316" data-src="https://freight.cargo.site/t/original/i/a40f690d8b7f9f20cf3a0ad4ac40c66477d5807f9b25ce85888971968b7c626a/ezgif-5-2d6eca183ad0.gif" data-mid="105005620" border="0" src="https://freight.cargo.site/w/600/i/a40f690d8b7f9f20cf3a0ad4ac40c66477d5807f9b25ce85888971968b7c626a/ezgif-5-2d6eca183ad0.gif" /> <img width="600" height="316" width_o="600" height_o="316" data-src="https://freight.cargo.site/t/original/i/091f306f53c23f374c616862166ed704a9e30ed5a874a9cfadb6ce5f6ed900c2/ezgif-5-c522ebb72922.gif" data-mid="105005589" border="0" src="https://freight.cargo.site/w/600/i/091f306f53c23f374c616862166ed704a9e30ed5a874a9cfadb6ce5f6ed900c2/ezgif-5-c522ebb72922.gif" /> Press Coverage<img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/417e30117eb5bf028950f8f5130aa67648adf9cdf516e4de8299377f959d6fca/casestudy_logos-and-quotes.jpg" data-mid="105180443" border="0" src="https://freight.cargo.site/w/1000/i/417e30117eb5bf028950f8f5130aa67648adf9cdf516e4de8299377f959d6fca/casestudy_logos-and-quotes.jpg" /> The Results Over 1 billion total impressions22,000 hours of engagement700,000 visitors from 148 countries Awards 2021 ANDY Awards &nbsp; &nbsp; GOLD for Craft Campaign Experience Awards&nbsp; &nbsp; GOLD: Virtual Experience: Business To Consumer &nbsp; &nbsp; BRONZE: Outstanding Creative Idea &nbsp; &nbsp; Shortlist: Digital Experiences Campaign Tech Awards &nbsp; &nbsp; WINNER: Best Use of Experiential Tech &nbsp; &nbsp; WINNER: Best Response to Change Using Tech Webby &nbsp; &nbsp; WINNER: Websites &amp; Mobile Sites - Best Mobile Visual Design - Aesthetic: &nbsp; &nbsp; SHORTLIST: Advertising, Media &amp; PR - Branded Content Art Directors Club &nbsp; &nbsp; WINNER: Advertising:&nbsp;Art Direction - Digital / Motion - Digital &nbsp; &nbsp; WINNER: Innovation: Digital Experiences - Augmented / Mixed Reality&nbsp; &nbsp; SHORTLISTS &nbsp; &nbsp; Advertising &nbsp; &nbsp; Innovation - Branded Content / Entertainment &nbsp; &nbsp; Branded Content / Entertainment - Games &nbsp; &nbsp; Experiential Design &nbsp; &nbsp; Innovation &nbsp; &nbsp; In House &nbsp; &nbsp; Experiential Design - Digital Experiences &nbsp; &nbsp; Interactive - Online / Mobile Websites &nbsp; &nbsp; Interactive - Games &nbsp; &nbsp; Innovation - Single or Series &nbsp; &nbsp; Advertising - Branded Content / Entertainment &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; Interactive &nbsp; &nbsp; Craft in Online / Mobile - Use of Technology &nbsp; &nbsp; Craft in Online / Mobile - Art Direction FWA &nbsp; &nbsp; Site of the Day CLIOS &nbsp; &nbsp; Shortlist - Design/Digital Mobile One Show &nbsp; &nbsp; SHORTLISTS &nbsp; &nbsp; Branded Entertainment- Augmented, Virtual &amp; Mixed Reality (AR, VR, MR) &nbsp; &nbsp; Branded Entertainment- Craft – Art Direction &nbsp; &nbsp; Branded Entertainment- Craft – Use of Technology &nbsp; &nbsp; Design - Digital Design &nbsp; &nbsp; In-House- Agency-Initiated &amp; Originated Projects &nbsp; &nbsp; In-House- Brand Partnerships &nbsp; &nbsp; Mobile - Augmented, Virtual &amp; Mixed Reality (AR, VR, MR) &nbsp; &nbsp; Mobile- Craft – Use of Technology &nbsp; &nbsp; Mobile- Innovation in Lockdown &nbsp; &nbsp; Public Relations - Brand Partnerships &nbsp; &nbsp; Public Relations -Current Event Response &nbsp; &nbsp; Public Relations -Innovation in Lockdown D&amp;AD &nbsp; &nbsp; SHORTLIST: Digital Design / Immersive Experiences New York Festival Advertising Awards&nbsp; &nbsp; WINNER: BRANDED CONTENT/ENTERTAINMENT: CRAFT Art Direction https://gustoizm.com/Verizon-s-Emoji-Shopping-Assistant Wed, 03 Apr 2019 15:19:24 +0000 Gusto NYC | Online Portfolio https://gustoizm.com/Verizon-s-Emoji-Shopping-Assistant Verizon's Emoji Shopping Assistant Creative Direction, Innovation, Content, Influencers and Strategy The Ask The holidays are the most anticipated time of year, but with that excitement comes the pressure of trying to find the perfect gift for those “challenging” people to shop for. So, how could Verizon mitigate the stress of shopping, while also reminding people that it’s better to give than to receive? The Solution Our response to gift-giving woes was to develop a chatbot using AI that turns emojis into gift recommendations. Holiday shoppers could find the perfect holiday gift options by simply describing the person they’re shopping for in 5 emojis 😎🐶📸✈️🎮. Based on the provided emojis the AI would then ‘guess’ what sort of person was described and recommend the best holiday gifts to match their interests. We worked with influencers to seed our chatbot, having them use it to get recommendations for their loved ones. <img width="874" height="724" width_o="874" height_o="724" data-src="https://freight.cargo.site/t/original/i/5ac0792d4c2544f5f90507e18755ff1671177fcc52e2fbc4529a7e7fda0ba1d3/emoji_influencers.png" data-mid="39407714" border="0" data-scale="73" src="https://freight.cargo.site/w/874/i/5ac0792d4c2544f5f90507e18755ff1671177fcc52e2fbc4529a7e7fda0ba1d3/emoji_influencers.png" /> The Emoji Bot Experience 164 unique shoppable products featuredUsed library of 2,568 emojis across 3 OSOver 4 million possible combinationsDozens of easter egg responses createdUnique category replies based on emojis usedCustom shareable emoji GIF created based on OS The Results 390k+ messagesexchanged in 2 weeks 356%+ more shopper traffic than 2017 Average of 1.5 minutes time spent with chatbot 85% interaction rate 82% positive sentimentInfluencer videos reached 750k+ users https://gustoizm.com/Bud-Light-SXSW Tue, 12 Apr 2016 13:56:35 +0000 Gusto NYC | Online Portfolio https://gustoizm.com/Bud-Light-SXSW Bud Light - SXSW Creative Direction, Innovation, Experiential and Strategy The Ask Use SXSW as a way to Reestablish Bud Light’s credibility and leadership in the music space by crafting a collaborative, fun and memorable experience where fans can engage with musicians in an innovative and meaningful way. The Ideation – Bringing Art, Music and Fans Together Art inspired by Austin and the new Visual Identity meets musicians performing at Bud Light Factory. We created a series of (playable) interactive pieces of musical art which fans engaged with and completely made their own. <img width="700" height="180" width_o="700" height_o="180" data-src="https://freight.cargo.site/t/original/i/e26c5c8a8ffe5a53c8b76a54a428a2bf9e09f0de9737503181cdd5e7b864c6d2/2.jpg" data-mid="4805017" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/700/i/e26c5c8a8ffe5a53c8b76a54a428a2bf9e09f0de9737503181cdd5e7b864c6d2/2.jpg" /> The Solution Interactive music posters were born. These magical paper posters, triggered by touch and the body’s electric current, allowed users to remix music by performers who played on the Bud Light Factory stage. &nbsp; The musicians captured the attention of fans, influential music publishers, and showcase performers and gave credibility to the Bud Light’s place in music and the overall experience. &nbsp; The interactive music posters became a physical manifestation of our new music platform, utilizing groundbreaking technology to evolve the experience of our fans. The Production Just like the creation of music, the conception and construction of the experience was wholly collaborative. We worked with an experiential agency, musicians, visual artists and a technology partner to bring Bud Light’s core creative idea to life. &nbsp; Our start-up technology partner invented conductive ink that can be printed on any paper. When touched, the electricity inside the human body sends a signal to a custom designed matchbook-sized circuit mounted on the poster. The circuit connects via Bluetooth to a computer that hosts custom-written software, triggering pre-programmed songs that have been stripped down to their base elements. &nbsp; The posters were designed with Bud Light’s custom SXSW artwork to create a new visual identity that fans would connect with – both literally and figuratively. We mapped the conductive ink to the visual touchpoints. This means that when a fan “played” a spot on the wall, he was touching a specific Bud Light icon. <img width="800" height="349" width_o="800" height_o="349" data-src="https://freight.cargo.site/t/original/i/c03a84184813b44239d3a2ead06636fd522f18ce0eea3c1f632d432c9f6feb0c/1.jpg" data-mid="4805016" border="0" data-no-zoom src="https://freight.cargo.site/w/800/i/c03a84184813b44239d3a2ead06636fd522f18ce0eea3c1f632d432c9f6feb0c/1.jpg" /> The Consumer Experience When multiple people simultaneously touch different areas of the interactive music poster, the song elements play in rhythm allowing people with no musical training to live-remix a song together. &nbsp; We used Bluetooth headphones to allow users the ability to change between songs and collaborate and remix different samples without interfering with the overall audio effect. &nbsp; Fans were blown away by the experience of remixing music from their favorite artists on the posters. The artwork and headphones made the Bud Light Factory the perfect place for selfies. The instant ability to be a DJ meant fans created and shared videos which boosted our social presence. <img width="700" height="500" width_o="700" height_o="500" data-src="https://freight.cargo.site/t/original/i/d767ac8bf75b5b220b78d5994634696f3d08b7af156c2fab14e6e99f50b61a94/bl_sxsw_1.jpg" data-mid="4805018" border="0" src="https://freight.cargo.site/w/700/i/d767ac8bf75b5b220b78d5994634696f3d08b7af156c2fab14e6e99f50b61a94/bl_sxsw_1.jpg" /> <img width="700" height="500" width_o="700" height_o="500" data-src="https://freight.cargo.site/t/original/i/a05e5d7060df2095bbbb6bfc0b0f10933f5ef6cc566a42b7c00624e4b572a5d1/bl_sxsw_2.jpg" data-mid="4805019" border="0" src="https://freight.cargo.site/w/700/i/a05e5d7060df2095bbbb6bfc0b0f10933f5ef6cc566a42b7c00624e4b572a5d1/bl_sxsw_2.jpg" /> <img width="700" height="500" width_o="700" height_o="500" data-src="https://freight.cargo.site/t/original/i/39ef6c65a5510b8242b85c7e0bb3a5075c7511e91759f4dd71ee9cbebe0b2c54/bl_sxsw_3.jpg" data-mid="4805020" border="0" src="https://freight.cargo.site/w/700/i/39ef6c65a5510b8242b85c7e0bb3a5075c7511e91759f4dd71ee9cbebe0b2c54/bl_sxsw_3.jpg" /> <img width="700" height="500" width_o="700" height_o="500" data-src="https://freight.cargo.site/t/original/i/972f60b292fbd5ada528b76241f1d327665a288fc5f0c609c0dd705976a5ad6e/bl_sxsw_4.jpg" data-mid="4805021" border="0" src="https://freight.cargo.site/w/700/i/972f60b292fbd5ada528b76241f1d327665a288fc5f0c609c0dd705976a5ad6e/bl_sxsw_4.jpg" /> <img width="700" height="500" width_o="700" height_o="500" data-src="https://freight.cargo.site/t/original/i/0de0d55bb300030e311887f6ebd6e6272ca15973c902311e404e82653ad0d10b/bl_sxsw_5.jpg" data-mid="4805022" border="0" src="https://freight.cargo.site/w/700/i/0de0d55bb300030e311887f6ebd6e6272ca15973c902311e404e82653ad0d10b/bl_sxsw_5.jpg" /> <img width="700" height="500" width_o="700" height_o="500" data-src="https://freight.cargo.site/t/original/i/cd18f9689eae89c2855421de235fc50cf6b64fe30d19b6bf4a4a57c060a17cfb/bl_sxsw_6.jpg" data-mid="4805023" border="0" src="https://freight.cargo.site/w/700/i/cd18f9689eae89c2855421de235fc50cf6b64fe30d19b6bf4a4a57c060a17cfb/bl_sxsw_6.jpg" /> <img width="700" height="500" width_o="700" height_o="500" data-src="https://freight.cargo.site/t/original/i/4e3121cfb11a3c9b9e974f5630f98f9cc93dc24747fafd145e47e5b5289978c7/bl_sxsw_7.jpg" data-mid="4805024" border="0" src="https://freight.cargo.site/w/700/i/4e3121cfb11a3c9b9e974f5630f98f9cc93dc24747fafd145e47e5b5289978c7/bl_sxsw_7.jpg" /> <img width="700" height="500" width_o="700" height_o="500" data-src="https://freight.cargo.site/t/original/i/a8cacaa9550ed2b92168afc6d7a7e2f9a74a85dc76c4905b1879af32cb1079ac/bl_sxsw_8.jpg" data-mid="4805025" border="0" src="https://freight.cargo.site/w/700/i/a8cacaa9550ed2b92168afc6d7a7e2f9a74a85dc76c4905b1879af32cb1079ac/bl_sxsw_8.jpg" /> <img width="700" height="500" width_o="700" height_o="500" data-src="https://freight.cargo.site/t/original/i/7f2e7373f02dcb2481b62150138498e7b3780c3c6fde8230ab11e92e17ac7b1d/bl_sxsw_9.jpg" data-mid="4805026" border="0" src="https://freight.cargo.site/w/700/i/7f2e7373f02dcb2481b62150138498e7b3780c3c6fde8230ab11e92e17ac7b1d/bl_sxsw_9.jpg" /> <img width="700" height="500" width_o="700" height_o="500" data-src="https://freight.cargo.site/t/original/i/eac6494c692073780f0efd1b41021eb78741bfb20a69f28c00f6618b4187aefe/bl_sxsw_10.jpg" data-mid="4805027" border="0" src="https://freight.cargo.site/w/700/i/eac6494c692073780f0efd1b41021eb78741bfb20a69f28c00f6618b4187aefe/bl_sxsw_10.jpg" /> The Artist Experience Celebrities and musicians couldn’t wait to get their hands on the wall, to remix their own music and watch fans do the same. Playing with the emerging technology and seeing the power of collaboration exposed them to a different and innovative way to connect with their fans. Artist Testimonials – Bob Moses Aluna Francis (of AlunaGeorge) TransViolet The Results From the streets of SXSW to the front page of USA Today, fans engaged with the different elements of music and got to be their own artists. That is the impact of a deeply emotional connection to the music. At SXSW – 85+ Interactions/hr 5,500+ Unique Guests On Social – 14,600,000+ Total Impressions